Travel & Tourism has become a speciality for us here at Bird Consultancy, and our history in the sector stretches back close to our very beginnings as a business and still holds strong today…
Along with various other movements in Travel & Tourism throughout our history, the big change for Bird came in 2007 when Chris became CEO of Sports Tours International; Europe’s leading sports travel company, Sports Tours has been helping running and cycling enthusiasts secure their places in some of the world’s most famous and sought-after mass participation events. Such as the Etape du Tour, BMW Berlin Marathon, the TCS New York City Marathon and many, many more.
But it’s not enough to just shout about what you do, you need to make people feel what you do and what you’re about. Bird helped Sports Tours to create a ‘narrative’ for their business that the sporting community really responded to, resulting in the company becoming number one in its field in the entirety of Europe and having trebled the turnover back in profit.
With regards to Sports Tours’ related brands, including Freewheel and Whereabouts holidays which focus on cycling and adventure travel, Bird has been delighted to handle all communications, press and news about these brands, on top of social media and design.