The Power of Social Media

Plenty of people and businesses are using social media to promote themselves. But are you really taking advantage of all that’s possible with social media?

We’re well beyond the years of simple status updates and tweets. Nowadays, social media has become a marketing and advertising juggernaut, surpassing the likes of TV, Radio and print in terms of its potential reach.

In short, if you aren’t using social media to its absolute fullest to give you what you need to be successful, it’s about time you start!

Here at Bird, we’re experts in all things social. So here’s a list of ways social media could help you boost your business.

Social Advertising

As we mentioned previously, social media has become THE advertising platform of the 21st century.

And with so many users spread across numerous social media sites, it makes complete sense! An endless stream of potential new clients and customers right at your fingertips.

But the question is: Can your ads on social media accurately target your potential customers? Absolutely!

Whoever you are and whatever it is that you do, your ads can be targeted at people who are interested in or have a previous history with, the services or products you provide.

It can all get very technical, but the point is you don’t need to go out looking for someone who may or may not need your services… let the algorithms take care of it for you!

And, of course, a helping hand from the social brains here at Bird Consultancy.

Profile & Cover photos

The first thing that people see of you on social media is usually your profile picture and cover photo.

But this doesn’t need to be a scary thought. In fact, it’s an opportunity…

An eye catching profile picture and cover photo for your business, that matches your business branding, is one of the best ways to give the impression of both consistency and professionalism in your chosen field.

On the other hand, a poor, pixelated, slap-dash image will do you no favours whatsoever. So if you’re thinking about updating your social images (and we highly recommend you do), get in touch with us for all your design needs.

Direct messaging

Phone calls and emails have been the way of the connected world for decades.

But lately, direct messaging on social media platforms like Facebook and Twitter has become a hugely popular method of customers keeping in touch with the businesses they deal with, and vice-versa.

So much so, that many direct messaging services are advertised as the key way for people to stay in touch with their chosen business.

This is why it’s always a good policy to be active with your social media accounts and engage with your audience, through posts and direct messaging.

Share your knowledge

If you’re an expert in your field or offer the best service or product, social media is the perfect place to show everyone exactly how good your business truly is, and show them why they should be coming to YOU for the product/service they need and not your closest competitor.

How? Regular updates on your timeline, including handy hints, tips, tricks of bits of knowledge, will help you establish your expertise and keep you at the forefront of your audiences’ minds.


At Bird, we’re very familiar with helping businesses utilise the power of social media.

If you feel like you could use a helping hand in bringing your social media strategy to the next level, then get in touch!

We are Bird. We are #YourDepartment.