Team JDX Scouts Gamers for FIFA Squad

Bird Innovation Esports

JD launches the next stage in its Esports programme by giving gamers the chance to win a Sony PlayStation 4 Pro, EA SPORTS FIFA 20, 12 Month EA Access and a JD gift card, as well as the opportunity to be part of the official JDX FIFA Team.

Following the announcement of JD’s move into Esports earlier this year and the launch of the new EA SPORTS FIFA 20 title, JD stores in Leicester, Cardiff, Liverpool, Newcastle and Kent will be hosting instore FIFA20 matches.

To take part in a match, simply download and register on the JD app and head to one of the following store locations:

  • Liverpool – 23rd October at Paradise St, Liverpool L1 8JF
  • Leicester – 26th October at High Cross Shopping Centre, LE1 4FR
  • Cardiff – 30th October at Queen St, Cardiff, CF10 2AS
  • Newcastle – 30th October at Northumberland St, NE1 7DF
  • Bluewater – 30th October at Bluewater, Dartford, DA9 9SL


The JDX Team will be on hand during each instore event to monitor gamers and record their gameplay scores. Players with the highest scores may be invited to join the official JDX FIFA Team. All matches will be played on a PlayStation or Xbox and players are not permitted to bring their own controllers.

All players will receive a JDX goodie bag and will have opportunities to win prizes throughout the day.

Stephen White, Group Marketing Director commented, ‘’Following the success of our First esports event in the summer, we are focused on connecting even closer with our consumers through gaming. Instore activations are the perfect way to engage with the JD customer and to find the potential esports stars of the future.’’