SPIN cycling festival appoints Bird to handle PR

By Danny Moore   |   18th March 2016

We’re very pleased to be a part of such an exciting festival such as SPIN! We have a lot of experience in the cycling industry through working with similar brands so very pleased to be adding another to our list.

You can read the full press release below:

Manchester PR firm, Bird, has been appointed to handle the PR for SPIN – The Cycling Festival, which comes to Manchester for the first time in May.

SPIN, the go-to event for cycling enthusiasts, will take place from 6-8 May 2016 at the Victoria Warehouse on Trafford Wharf Road in Stretford.  Bird will work with event organisers Mercury Events to generate awareness for this inaugural show amongst cycling enthusiast in the North West.

Showcasing more than one hundred of the most forward-thinking cycling brands, the show celebrates cycling, fashion, design, innovation and culture. 

SPIN brings together every aspect of the cycling world, from test tracks and frame building to art installations and bike film premieres, giving visitors the chance to explore and experience cycling in one dedicated space. With DJs, live music and a café zone with street food, coffee and craft beer pop-ups, the event has an energy and atmosphere that aims to break the mould for a cycling show, creating a fun, entertaining and educational experience for all the family.

Alex Daw, Show Director for event organisers, Mercury Events, said: “Bird brings a wealth of experience having previously managed the PR for other major cycling events.  And through their work with Sports Tours International’s cycling holiday brands they really understand our market. This is the first time we have taken SPIN outside London so it was important for us to engage a local agency who knows the city and its residents well. Manchester is amongst the world leading cities for cycling, and is a vibrant, cultural destination so it is a perfect fit for the show.  SPIN will showcase the most progressive international traders along with art installations, cyclic experiences, music and food, sharpening the focus on the urban cycling scene, road cycling and what’s new to 2016.  Bird will help us reach out to our target audiences across the region.”

Bird’s chief executive, Chris Bird added: “At Bird we love cycling.  Through our work with Sports Tours International brands Club La Santa UK, Wheel2Wheel and Freewheel we really understand the sector and what motivates the Mancunian cyclist. Manchester is the home of British Cycling and more and more Mancunians are getting the bike bug.  It’s great to have a weekend like this to meet like-minded people face-to-face and share our love of the sport.  When we heard SPIN was coming to Manchester we jumped at the chance to be involved. We look forward to the seeing the cycling community come together in May for this inaugural urban event to discuss and create new business, share ideas and bring their unique products to the public.”

Bird is celebrating 25 years in business, making it one of the most established independent PR consultancies in the region.