Kukri Sports

Kukri - official kit supplier to Team England

Kukri was the official kit supplier to Team England, and produced a stunning range of kit for over 600 athletes and staff that represented England during the 2014 Commonwealth Games.

Bird worked with Kukri to launch the kit, including creating a fashion show at the intu Trafford Centre, Manchester

The launch of the kit took place on a catwalk with 6 dancers plus an assortment of Kukri Ambassadors. Prior to the kit reveal we were involved heavily in the branding of the event, inviting local and national media contacts, liaison with the intu Trafford Centre, sourcing BBC 2’s Vassos Alexander as compare and close liaison with Commonwealth Games England and Kukri Ambassadors.

Bird worked with the events team the night prior to the kit reveal and arranged for the athletes taking part in the reveal to attend a rehearsal with the dancers.

Final touches to the venue took place from 6.30am on the morning of the event with the official opening announced by Vassos Alexander. On completion of the event me managed the media interviews with Team England Chef de Mission Jan Paterson and Sir Steve Redgrave.

Results

The event attracted much media coverage in print, radio and TV. There was also a crowd of over 1500 members of the public, who, if not sat in the seating supplied by the catwalk were stood on the many floors of the intu Trafford Centre looking down on the amazing scene.

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