Raheem Sterling launches Foundation

Raheem Sterling launches Foundation to improve social mobility for young people in London, Manchester and Kingston, Jamaica.

The Raheem Sterling Foundation is powered by The Power of 7. This notion is not only a reflection on Raheem’s number at Manchester City, but incorporates the vital parts of the Foundation’s core approach; education, employment, enterprise, creativity, personal development, accountability and social mobility.

The 1692 link featured in the Foundation’s logo is an acknowledgement of the earthquake that shook Jamaica on June 7th 1692 destroying Port Royal. From the ruin, Kingston was born. The homeland of Raheem Sterling and where his roots are firmly planted but have now grown across the globe to London and Manchester.

Pupils at Ark Elvin Academy took centre stage meeting Raheem at Wembley Park, in front of the recently unveiled Olympic Steps that lead to Wembley Stadium, after completing a 1 mile Power of 7 walk from the school to the stadium. A journey Raheem will never forget. On their journey, they walked down Wembley Park’s transformed Olympic Way and visited seven plinths (each one a reference to The power of 7) and learnt all about the #BoyFromBrent, the Foundation’s backstory and Raheem’s vision for the future.

Wembley Park’s transformation from largely car and coach parks to a thriving 365-day a year neighbourhood in Northwest London echoes the story of change and progress of Raheem Sterling’s journey to becoming a local Brent hero. As a landmark destination in Raheem’s former hometown, with culture and community at its heart, Wembley Park was selected as the ideal location to highlight Raheem’s journey, to launch his Foundation, and recognise the importance of education and empowerment of young people.

James Saunders, Chief Executive of Quintain, the team behind the transformation of Wembley Park, commented, “We are proud to be supporting the launch of The Raheem Sterling Foundation and hosting The Power of 7 trail at Wembley Park. This initiative builds on Wembley Park’s ambition to bring investment, new opportunities and apprenticeships to young people in Brent, benefitting the surrounding area economically, socially and culturally. Our community is fortunate to have an inspiring role model in Raheem Sterling, and it is an honour to be involved in an initiative that aims to inspire local young people in the wider Brent neighbourhood.”

Pupils and teachers then took part in the Foundation’s Charter unveiling during a school assembly.

Rebecca Curtis, Principal at Ark Elvin Academy commented: ‘’Raheem is such an inspirational role model to our community in Brent and especially our children at Ark Elvin Academy. What he stands for on and off the pitch helps our children see that high expectations and hard work wins. The launch of the Foundation is an exciting opportunity for our children to learn from Raheem directly and see what can be achieved despite the challenges that he faced. Our motto at Ark Elvin is ‘Dare for Greatness’ and Raheem’s work helps us do just that!’’

Cllr Muhammed Butt, Leader of Brent Council said, “Raheem, our boy from Brent, has accomplished so much since he and his family moved to our borough many years ago. His actions have inspired many people around the country and he is a great role model for our young generation. It is wonderful to see him launch his Foundation that will no doubt have a positive impact on young people in this country, and Jamaica.”

The Raheem Sterling Foundation has a strong determination to ensure young people throughout the world can achieve greater social mobility and is proud to have a truly global brand supporting Raheem and the Foundation’s activities.

Andrew McGarty, New Balance Head of Global Football Sports Marketing commented, “New Balance has built its roster of athletes who excel in their sport but also beyond just their athletic accomplishments. Raheem is the perfect example of someone who has become one of the best footballers in the world and who has always given back to the communities who gave him so much. We look forward to growing The Raheem Sterling Foundation alongside him to be a beacon of light to kids around the world.”

Raheem also announced the first two fully funded initiatives in collaboration with Headspace (https://www.headspace.com/raheem) and Brent based The Promise Foundation (https://www.thepromisefoundation.org.uk/about/) who will deliver mentoring programmes across the borough starting at the Ark Elvin Academy. See the electronic press kit for more details.

Louise Troen, Vice President International Marketing at Headspace commented, ‘’We are honoured to be an official partner of the Foundation, and will be playing an active role in bringing education around mental health, and meditation, to this community as part of this. Our first collaboration will see us commit to building a safe, still, and serene meditation room so that this community can learn, and practice meditation. This is one of the many steps we will be making together with Raheem, but watch this space as we embark on this first project together in early 2022.’’

Simon Marks, Project Director at The Promise Foundation said, “The Promise Foundation is thrilled to be partnering with The Raheem Sterling Foundation in bringing its mentoring programme to the Ark Elvin Academy. The Promise Foundation shares Raheem’s passion for social mobility, and championing the next generation, through education and empowerment, and helping them prepare for the future and achieving their full potential.”