Our work with the Tour of Tameside

By Bird Consultancy   |   24th June 2016

One of the things I enjoy most about the world of PR is seeing the final stages of an event come together, particularly when you’ve been involved from the start.

We’ve been working with our client Sports Tours International who organise lots of fantastic sporting events – one being the iconic Tour of Tameside which took place last weekend. If you’re into your running you’ll be familiar with the Tour of Tameside which was founded by legendary marathon runner Ron Hill MBE back in the 1980s. Last year, Sports Tours International resurrected the Tour after an absence of more than a decade. Due to its popularity, this year they brought it back on a bigger scale, increasing the event from three to four days.

In the lead up to this year’s Tour of Tameside, Bird managed the PR activity including setting up photo shoots with partners, organising interviews with runners and sponsors, and sharing the latest news with the media. The event generated coverage in local and regional print plus online and broadcast press.

Last Friday night after work, I headed out of the city and travelled through the rural towns of Tameside to Copley. Hundreds of runners were taking part in the second stage of the Tour – a gruelling 10K fell run. I made my way with the crowd through Copley towards a reservoir which would be the start line (perhaps I should point out I was there to support not participate!).

There was a fantastic atmosphere and it was particularly great to see so many runners, young and old, of different levels and abilities taking part. It was quite overwhelming to experience such an upbeat rapport between the runners. It’s easy to see why it’s known as the ‘region’s friendliest run’.

I got the chance to chat to several runners and gathered some quotes and testimonials to share with Sports Tours International customers, and support the event with social media activity.

On Saturday morning, participants were back in their running shoes again for the High Peak Half Marathon and on Sunday the event came to a memorable finish with a 7 mile road race through Hyde.

It was great to be able to speak to runners, spectators, sponsors and charity partners across the course of the weekend and get such positive feedback.

This year’s event welcomed 30% more runners than last year – and the planning is already underway for next year’s event which looks set to grow even more.

I enjoyed being a part of it that much I’m even tempted to sign up and race myself next year – with a bit of practice!