Kate Byford – 10 Years at Bird
Where did the last 10 years go? No, seriously, where!
When I joined Bird in 2006 I was a fresh faced 24 year old Account Executive. I was young, free and single, living in a shared house in Chorlton, and I didn’t have Facebook, Twitter or Instagram.
Today, 10 years on, I’m Deputy CEO, married, Mum to a 21 month old boy, with a mortgage and a cat, and I have Facebook, Twitter and Instagram… I’m also much less fresh faced and I’ve even found a few grey hairs *gentle sobs*.
So my personal life has changed significantly, but what about my professional life. Well, that certainly hasn’t stood still either. Twitter was a mere 4 months old when I joined Bird, and I tell the younger execs all the time, how when ‘I first started in PR’ clients weren’t as concerned about online coverage, Twitter didn’t even enter the conversation and SEO is something you might have seen the doctor about. A decade on, I feel much older, and the way we communicate has turned on its head.
So what has that meant for PR agencies, it means that we’ve had to evolve and offer a more integrated approach; social media, design, content marketing. This is what makes it such an exciting industry to be a part of, there is always something new to learn and new ways to communicate and be creative
I think that is what has kept me at Bird for 10 years, with the range of clients we have and sectors we work in, and the ever evolving landscape of communications, I have never been bored – tired and frustrated yes, but never bored.
I’ve always had an attitude that if I don’t know how to do something, I’ll find out how and learn. As I first entered the world of work someone gave me a reference that said I had a ‘can do’ attitude, and I now understand why my Dad was so pleased to read that. It is that attitude which has got me to where I am today as Deputy CEO of Bird. I don’t shy away from things that are new to me. Taking on HR and Accounts responsibilities, fine, just point me in the right direction and I’ll take it from there
For me, that is the secret to processing and being ‘successful’, in work and in life. Always be willing to learn, and always be willing to adapt and take on new things, never be afraid, and don’t let anyone tell you that you can’t do something, you can and if you want to, you will.