#BirdInnovation Delivers JDX Esports

Bird Innovation Esports

London based Innovation Esports Limited and Manchester based Bird Consultancy Limited, in partnership #BirdInnovation have successfully delivered what is being described by industry commentators as a “new-level” in UK esports tournaments.

The #BirdInnovation team Chris Bird, Taz Rose and Paul Bolton delivered two open-auditions and qualifying tournaments for the first ever JDX esports event held in London’s Westfield Stratford and Manchester’s Intu Trafford centre on July 26th and 31st respectively.

21 finalists made it through from hundreds of competitors to the Grand Finals held at Media City’s Dock10 Studios in Salford Quays on Saturday August 3rd.

The JDX Final event was broadcast live on Twitch and promoted across all JD channels reaching hundreds of thousands of gamers and consumers across the world.

Commenting #BirdInnovation’s Taz Rose said; “To work with and have the trust of one of the world’s greatest lifestyle retail brands and the undisputed king of trainers is a privilege; We have enjoyed working in partnership to create an authentic esports event, that culminated in two successful open-auditions, qualifiers and a Grand Final that balanced competitive gaming with experiential activities, giving audiences and participants a new way to experience esports.”

The winners of the inaugural JDX Esports event will now become the first members of Team JDX, they also share in the £30,000.00 prize fund and will fly to Las Vegas in the autumn to start their training and compete in the world-renowned HyperX arena.


JD Group Marketing Director Steve White added; ‘‘the #BirdInnovation team delivered exactly to the brief and then some. We have monitored the world of esports for some time but we wanted to have a team around us that was immersed in the JD culture and share our vision for gaming presentation and consumer engagement. #BirdInnovation delivered!”

JDX Esports Introduction


JDX Esports Qualifiers

JDX London


JDX Manchester



Final Setup and Highlights