Bird Helps Get Kids Active with the Ron Hill 7 Mile Challenge!

The Bird Consultancy team has been working alongside The Running Bee Foundation since its initial launch, and we’re very proud to have played such a pivotal role in its success thus far.

One of those successes has been the Dr Ron Hill 7 Mile Challenge. Named after the iconic marathon runner (and local legend) the Dr Ron Hill 7 Mile Challenge saw children across schools in Tameside getting active and putting themselves to the test by running 7 miles to help encourage an active, healthy lifestyle in the young people of today.

Needless to say, it was a massive hit and saw a staggering 7000 children across the region join in and reach the 7 mile goal. Children, parents and teachers alike saw just how impactful an initiative like the Dr Ron Hill 7 Mile Challenge could be on someone’s outlook on physical exercise and staying healthy, which is why it made all the sense in the world to bring it back for a very special and unique 2020 edition!

Once again, the Running Bee Foundation teamed up with the Tameside Schools Sports Partnership to help get things up and running for this year’s challenge. But, as you can imagine, recent conditions forced the initiative to take a very unexpected turn…

With the world in the clutches of the Coronavirus Pandemic and schools across the country and the world being forced to shut their doors, there was no doubt that the Ron Hill 7 Mile Challenge, if it was to go ahead as planned, would need to adapt to the new environment we were (and are still) all presented with and keep up with the times. Not just for the events’ success, but for the safety of all involved, especially the participating children and their families.

Which is why the decision was made to allow the participating children to complete the 7 mile stretch in the own local areas, rather than the school playground. This made for a much safer and accessible challenge, given the situation we all find ourselves in.

Bird was thrilled the event would be returning again in 2020 and couldn’t wait to continue offering our services to ensure this year’s edition would be even bigger and better than the last, even with all the restrictions that were in place.

Along with offering extensive PR services, ensuring the challenge would be seen by anyone and everyone wanting to get involved, Bird also created a downloadable themed map of the legendary Tour of Tameside that children could complete in their own time. The map included a cut out of the foundation’s very own mascot, Mo the Bee that they had to guide around the map after every mile. Everyone who took part even received a certificate on their success!

We here at Bird are so happy we were able to be a part of helping children in Tameside learn to #BeeActiveBeeHealthyBeeHappy. Here’s hoping everyone will be back in school for next year’s challenge!

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