Bird assists Tameside Rotary Club with social media
The aim of the evening was to enlighten the Rotary Club on the world of social media. Social media is a very powerful tool for small businesses and organisations, it allows people to reach out and raise awareness around the world, which was once virtually impossible unless you had a huge budget for advertising.
The evening consisted of a presentation from social media Consultant, Phil Coen and myself. We wanted to educate the group about the potential of social media and how it can benefit the Rotary Club. We structured the evening so that it would be engaging to the audience, who were mixed when it came to social media experience. Some of the attendees were already avid social media users, but some had never used it before so we had to ensure that it appealed to both.
A lot of the Rotary Club’s activity is to improve their local area and support the community; this can be a struggle due to funding. In light of this, they have identified that social media could be a tool to assist them in achieving their goals of creating a better Tameside.
The night went perfectly, and we were delighted to see that straightaway the members of Tameside Rotary Club had fully taking on board all of the information and instantly coming up with ideas for their next piece of social media activity. The highlight of the night for me was when a man who happened to be 90 years of age came to ask a question and pulled an iPad from his coat pocket. This was the last thing I expected and it reminded me how important it is to never judge a book by its cover.
After a very inquisitive Q&A, we ended the evening with a tour of The Sharp Project from Tom Clarke, who oversees all events at The Sharp Project. We think it’s safe to say that the members of Rotary were hit with the wow factor of our home.