All Schools rugby 2015/16: What’s happened so far…
Our client Canterbury have wrote a new blog about the All Schools programme.
We’ve had a busy few months as official partner for the Rugby Football Union (RFU) All Schools programme. September saw the 2015/16 All Schools rugby programme kick off with 102 schools from across the country taking part in Canterbury kit design workshops. It was great fun as we got more than 300 girls and boys from the selected secondary schools in England to help design their school team’s rugby shirt.
We’re now in our fourth year, with more than 400 schools participating. We aren’t stopping here and have set ourselves an ambitious target of getting a further 350 schools involved by 2019. The initiative was launched in 2012 by the Rugby Football Union (RFU) to help more state secondary school children play rugby and to encourage new players to join local clubs.
And this is certainly working.
This year’s Canterbury kit design workshops saw students learn about the history, heritage, values and importance of the rugby shirt. One of Canterbury’s experienced designers showed students how to design a shirt, and what to consider when creating their own design – from thought process to practicability.
Some of the children from schools in the London area were joined by Bath Rugby player and All Schools ambassador Dave Attwood who shared his experiences of the first time he put on an England shirt and played for his school. Dave even designed his own shirt which one lucky fan will have the chance to win!
Our team of designers have been hard at work making the designs a reality and the shirts will be given to the schools in February. One student from each school will be chosen to represent their school on the pitch at Twickenham during a RBS 6 Nations in February. This will be the first time the young players will wear their school’s rugby shirts and it will be in front of an 82,000 crowd!
Following the kit unveil, this year’s All Schools programme will culminate with in a Pitch Day celebration at Twickenham Stadium later in the year.