01 Aug 7 success stories that will show you what Bird Consultancy can do to help your project
With decades of experience, Bird Consultancy has taken on projects both big and small, ordinary and extraordinary. Offering business consultancy, communications work, social media operation and event planning, Bird Consultancy has worked closely with a large number of businesses, some of which have helped the company develop specialities in sport, leisure, housing, community, travel, CSR, events & exhibitions, retail, and talent.
Each and every client received a personal, bespoke service from Bird Consultancy, no matter how big the project, and this approach has proved successful time after time. To highlight this, we’ve selected some of the biggest success stories from the Bird Consultancy archives, covering a range of sectors and projects.
The Point at LCCC
Starting with a local project, in 2010 Lancashire County Cricket Club opened a new conference and events facility known as The Point, a £12m construction. Bird Consultancy was tasked with raising awareness of the construction and opening of The Point, and did this through various means.
Bird’s project for the Point consisted of taking PR opportunities and creating maximum impact, and creating and distributing press releases at each stage of construction. PR events such as a turf cutting event with the then MP of Leigh, Andy Burnham, and the creation of a time capsule with a local school, all took place in the lead up to the eventual grand opening, which featured a ribbon cutting with former England cricket captain Andrew ‘Freddie’ Flintoff.
So, was the project successful? Well, after it was completed, the total amount of media coverage during both construction and opening, was valued at over £870,000, and The Point took over £1.5 million of booking before it had even opened!
We Love MCR Sporting Legends Awards
Bird Consultancy has remained actively involved in the We Love MCR charity for several years, and in 2013 organised a glamorous awards evening at the Hilton Hotel, celebrating Manchester’s strong sporting history to raise money and increase awareness for the local charity.
300 guests attended the awards, which featured a sit-down meal and an auction of unique sporting collectables. Award winners were made up of a host of Manchester sporting stars, including Manchester United legends Bryan Robson and Sir Alex Ferguson, boxing world champion Ricky Hatton, Belle Vue speedway hero Peter Collins and Paralympic multi gold medallist Dame Sarah Storey. Also in attendance was cricketer Clive Lloyd, and the event was hosted by BBC presenters Mike Bushell and Louise Minchin.
Overall, the result of the event was success. ITV’s Granada News featured highlights of the awards on their evening programme, and was also covered in the Manchester Evening News, helping to raise awareness of the charity. The auction, and the event overall raised a good amount of money for We Love MCR (formerly the Lord Mayor of Manchester’s charity), and their ongoing community projects.
We Love MCR Valentine’s Day Campaign
The work Bird Consultancy did to continue helping the We Love MCR charity to thrive continued in 2016, when rather than organising a prestigious awards evening, they set up a huge campaign to get the public involved in fundraising for the local organisation. The campaign coincided with Valentine’s Day, using the hashtag #ShowYourLoveMCR to keep it in theme.
The aim of the campaign was to raise money for We Love MCR by encouraging people to donate to the charity via text message, setting up a text code that when used, would donate £3. So, how did Bird Consultancy get the message out there?
Firstly, they designed and produced t-shirts, that promoted the campaign with instructions on how to donate. These t-shirts were then distributed to people who could help spread the word further – local celebrities, media outlets, and businesses. To add the personal touch and encourage people to get involved, each t-shirt was gift wrapped and hand delivered. The t-shirts helped get the campaign out there, with Key 103 presenter Debbie Mac tweeting a photo of herself in the t-shirt, and TV channel That’s MCR and digital marketing company Active Win, both also sharing photos on their social media channels.
As well as distributing special t-shirts, the team went out onto the streets of Manchester to spread the word, asking members of the public what their favourite things were about the city. This was filmed, along with a contribution from the Lord Mayor of Manchester Councillor Paul Murphy OBE, to be posted across Valentine’s weekend, encouraging people to donate and share the posts. The campaign proved a success, with Bird Consultancy once again helping to boost donations for the local, worthy charity We Love MCR.
The Music Show
In 2013, The Music Show took place at Manchester Central. The event aimed to bring together varied types of music, and entertained attendees with live performances, interactive workshops, masterclasses, training, and demonstrations of the latest music equipment and technology.
Bird Consultancy were tasked with a number of objectives. Not only did they need to drive ticket sales and visitors, but also had to build third party partnerships with local organisations, maximise media coverage ahead of the event, and ensure a wide audience made up of everyone from music students to established professional musicians had been targeted.
Straight away, Bird Consultancy dived into the task at hand, and set about building up PR activity. Firstly, they used their contacts to create partnerships for the event – XFM Radio became the official broadcast media partner, while We Love MCR became the charity partner. As part of the event, We Love MCR funded £1000 to purchase new music equipment at the Powerhouse Youth Centre in Moss Side, with members of the centre attending The Music Show.
Bird also arranged a PR stunt to drum up publicity, teaming up with the Royal Northern College of Music to deliver a musical flashmob in the city centre, creating a buzz around the event, and giving the opportunity to hand out promotional material to passers-by who had stopped to watch.
Bird Consultancy also organised press releases for the media, and arranged press interviews with guest speakers and exhibitors. In the build up to the event, Bird Consultancy helped to create a large amount of pre-event coverage, with publications such as the Manchester Evening News, Lancashire Living, MiPro, Music Radar, Manchester’s Finest, Click Manchester and Sound On Sound all helping to promote it. In the weekend prior to the show, the event was covered on air as part of BBC Radio Manchester’s entertainment news, while other radio stations XFM and Wythenshawe FM also attended the event.
Overall, the event was deemed a success, with over 2500 visitors attending The Music Show and leaving positive feedback.
Girls Go Walking
Another of Bird Consultancy’s specialities is travel, and their strong interest and depth of knowledge in the travel industry was a big help, as Bird was tasked with creating a campaign for Walk2Walk Holidays. They developed the campaign “Girls Go Walking”, an initiative that set to encourage walking amongst younger people and females.
To make the campaign a success, Bird set about using digital content and social media to reach the target audience, used PR to raise the profile of the company, and promoted walking as a hobby suitable for all.
The main activity around the campaign centred around a difficult walking challenge – a self guided hike through the Tramuntana Mountains in Majorca, something which was described as “the alternative twenty-something holiday”.
To get the walking challenge some attention by the media and target audience alike, Bird Consultancy designed a logo for the campaign, and built the blogging website that would document the tough hike, as well as social media accounts. Content was created to be shared across both platforms, and relationships were created with journalists and travel bloggers, as well as bloggers who posted within the target audience.
Another relationship developed by Bird Consultancy saw Blacks Outdoor Retail team up with Girls Go Walking, providing them with equipment to use on their journey, in return for mentions in the blog and coverage.
Disney On Ice
In 2014, family event Disney On Ice came to Manchester Arena as part of a nationwide tour, and Bird Consultancy were tasked with creating a feel-good family event to compliment it when it arrived.
Part of this saw Bird Consultancy create a VIP experience for celebrities attending the event to enjoy with their families. A room at the arena was dressed for a pre-show reception, with a children’s party atmosphere created with party food, music and children’s entertainers and face painters. On top of this, special guests from the show itself turned up to give not just the guests some photo opportunities, but also the Manchester Evening News, who had been invited to attend with a photographer.
This VIP evening was set up, with the intention of inviting a number of high profile local celebrities to encourage celebrity endorsement and strengthen the media coverage. This was certainly the case, as footballers from Manchester City and Manchester United attended, along with stars of local TV soaps Coronation Street, Emmerdale and Hollyoaks. Coverage of the event was published on the Mail Online and Manchester Evening News amongst other outlets, and went on to be a resounding success, with a huge impact on ticket sales for the remainder of the tour.
As well as this, Bird also helped to increase awareness of the ice show by arranging a free family dun-day at Spinningfields, building a relationship with their “Screenfields” events to arrange outdoor screenings of Disney classics. The event was packed with children’s entertainers, face painters, and special guests, and promotion material in the form of free gifts were handed out.
This event was also success, and again, helped to increase ticket sales at what was expected to be a quiet time. This was down to encouraging families to look forward to an ice show in October, despite it being a summer day in August.
Kukri Sports Kit Launch
Another success story from 2014, saw Bird Consultancy successfully organise the England kit launch for the Commonwealth Games. The kit was designed by Kukri Sports, who wanted an event that would gain coverage in the build-up to the games.
Bird decided to organise a fashion show at intu Trafford Centre for the launch, helping to dress the venue and brand the event. They invited local and national media contacts, worked closely with the venue, and arranged BBC sports reporter Vassos Alexander to compere the event. At the event, Bird Consultancy managed media interviews with both Team England’s Chef de Mission Jan Paterson, and retired Olympic gold medallist rower Sir Steve Redgrave.
The event was a big success, with a large amount of media coverage in print, radio and TV gained, and a large crowd of 1500 people turning up to watch, both in the seats around the catwalk, and looking down from the shopping levels above.
These were just a handful of examples of some of the most successful projects Bird Consultancy have worked on over the past few years. No matter the task, and whether or not it falls into one of the several specialities focused on, Bird can work strongly to achieve objectives, using their decades of experience, their trusted contacts, and their professional knowledge of the sector. Whether it’s increasing ticket sales for an ice show, getting optimal press coverage for a music exhibition, or raising money for local charities, Bird Consultancy will put maximum effort in to ensure your project will be a success.
Want to hire Bird Consultancy to take on your project or event? Call 0161 839 4846 or email email@example.com.