2018 Social Media Trends
Social media is an ever-changing platform and each month we see a new feature introduced. It is then up to communications agencies like ourselves to strategise and execute the inclusion of these new features into our client’s activity.
As a leading PR agency, it is crucial for us to stay on top, if not ahead of the trends, and that’s why we’ve put together our top 5 predictions for upcoming trends in social media for 2018.
Video content has long been the king (and queen) and it doesn’t seem to be slowing down anytime soon. Each platform such as Facebook and Instagram are each bringing in their own features to further expand the interactivity with video content for its users. Users are reporting that through using video they are seeing an extremely higher engagement rate.
If video isn’t in your strategy for 2018, it really needs to be.
Messaging and Chat-bots
Messaging platforms such as WhatsApp, iMessage and Facebook messenger are all on the rise for business use.
Today, we see more and more businesses beginning to introduce these platforms to improve their customer experience. Artificial Intelligence (AI) is now becoming a household product with the likes of the Amazon Alexa and Google Home devices being the hottest Christmas gift for 2017.
The same concept of technology is being used in Facebook Messenger, where a user can come to a Facebook business page with their questions, for them then to be answered by a chat-bot with all the key responses in the way they would have been answered by an employee previously.
The AI doesn’t stop there, as we see some businesses already allowing further interactivity with the cha-bots enabling customers to order a coffee for their nearest coffee store or to transfer money through their bank accounts.
Organic Reach Is Dead
Every year it is getting harder and harder to get a social post seen by the same size audience that could have been achieved in the previous year.
Sophisticated algorithms are now in place that scans all social media posts, deciding what does and what doesn’t get seen on a feed.
A good way of getting a higher volume of people to see a Facebook post is to ask people directly to share or tag people into a post. Facebook has now noticed this as a trend, and has decided to crack down even further and will soon be limiting the reach on any posts directly ‘share-baiting’.
Advertising really is key if you want to get a message out and reach thousands. 2018 is the year to get your paid advertising budget in place.
Traditionally live broadcast was a thing you could only see on TV or hear on the radio. In 2017, every person with a smartphone now has the capability to stream live to an audience through technology such as Facebook Live, Twitch, YouTube Live, Instagram Live… the list goes on.
As a business, having the ability to live stream directly to your followers can be extremely advantageous.
Have you got a big event/conference planned for 2018? Make sure you’re broadcasting it live to your followers so they can attend the event too, without even having to be in the room.
In 2017, Omnichannel shopping is a normality. We see customers shopping in retail via online, apps and physical stores, but the newest addition to these is social shopping. We predict social shopping is going to be huge for 2018, as all of the leading retailers start to roll out their activity across their social media presence.
With platforms such as Instagram leading the way with fashion, it was only a matter of time until features were introduced to support the online behaviour of consumers.
We will soon be browsing full available outfits on retailer’s pages, with tags directly leading the consumer to make a purchase of the product they have just been looking at in the latest Instagram post.
Facebook already have advertising options allows customers to buy a product directly through the social media post without even having to leave their Facebook feed.