It's Child's play in PR...
Childcare voucher provider Fideliti has appointed Manchester PR firm Bird Consultancy to manage its public relations requirements.
Joanne Whittaker, 32, launched Fideliti five years ago after identifying that the concept of childcare vouchers was relatively new and there was a gap in the market. Jo was working as an IT Manager at Fred Done’s betting company Betfred at the time.
Jo said:
“Bird Consultancy has worked closely with Fred Done for many years and I’ve always heard positive things about their work. I was excited by the PR strategy that they presented and trust that they can raise our profile nationally.”
Chairman Chris Bird said:
“Fideliti has grown tremendously in just five years and now has a turnover of £25million. Jo has positioned the business perfectly to compete in a very demanding and competitive sector. We have devised a tailored PR campaign to compliment its success and growth to help spread the Fideliti name across multiple platforms.”
Fideliti provides a quality customer orientated service to both employers and employees. The childcare voucher scheme is intended to enable employers and employees to save money on their tax and National Insurance. Fideliti has a growing network of national clients including NHS trusts, councils, housing associations and many more.


