Bird leads The Life of Riley…
Manchester based Bird Consultancy has been signed up by Rileys Clubs to develop their new campaign, The Life of Riley.
Having already brokered and secured the exclusive services of top snooker player Ronnie O'Sullivan as an ambassador for Rileys, Bird will also manage the ongoing relationship.
In addition, Bird has devised and secured an on-air campaign with Talksport for the Rileys All-star Challenge, a competition supported and promoted on-air and which runs across all the Rileys clubs throughout the UK. The aim is to find the fastest at clearing a pool table, and the challenge has also been taken up by Talksport's own talent including Alan Brazil, Darren Gough, Andy Goldstein, Andy Townsend etc.
Talksport listeners play for prizes, including a Life of Riley break in Las Vegas, and the 2010 European Grand Prix.
For further information visit www.rileys.co.uk


