Bird Consultancy joins the revolution
Manchester based PR firm, Bird Consultancy, has been appointed by the organisers of Power Snooker to broker commercial relationships and develop media introductions for what is being classed as a new revolution for snooker.
Power Snooker, which premieres at London's O2 Arena on October 30th, is a new concept in the world of snooker which aims to revolutionise the traditional game and introduce new audiences and fans to the sport throughout the world.
Bird will also assist with the launch activity in the lead up to the inaugural event which will see the world's top snooker players go head to head in the televised tournament.
Chris Bird, chairman of Bird Consultancy said: "Power Snooker is going to be huge; it's a great new concept which will appeal to a much wider audience and it has the support and backing of the right people. It's a pleasure to be involved at the beginning of something so innovative and exciting."
So far Bird has secured the services of Ronnie O'Sullivan as front man of the sport, and introduced leading companies such as Talksport, Rileys Snooker and mens fashion retailer, Scotts.
The brainchild of Rod Gunner and Ed Simons, and endorsed by Barry Hearn's World Snooker, Power snooker is an innovative re-working of the traditional game where it's points and not frames that count. The game is being likened to Twenty20 cricket, with a faster pace than the conventional game, in a more relaxed environment and with interaction encouraged with the audience.
Commenting on the appointment of Bird, Power Snooker's Ed Simons says: "The Bird Consultancy never ceases to amaze, whatever you ask them to do or whatever problem that you throw at them is dealt with in an instant and always with the result you hoped for."
The full 8-hour event will be broadcast live on ITV4 and covered by ITV Sport and talkSPORT radio, the official Power Snooker radio partner.
Power Snooker is the latest addition to Bird's client portfolio, which has had a distinct snooker theme recently; earlier this year Bird was appointed to handle the commercial activity and media relations for snooker legend Ronnie O'Sullivan, and Bird has been working with Rileys Snooker in the promotion of their 'The Life of Riley' and 'Ronnie O'Sullivan Future Stars' initiatives.
Other new wins for Bird for 2010 include childcare voucher providers, Fideliti, Circus Casino Manchester and Goldentree Financial Services.


